Though we’ve already seen some rebranding efforts, such as a major change to the Progressive Field scoreboard, the Cleveland Indians will officially transition to the Cleveland Guardians tomorrow, Nov. 19. (more…)
Tag Archives | Cleveland Indians branding
Cleveland’s transition to Guardians begins
With the 2021 MLB season officially over, we’re seeing teams lay in plans for the 2022 season. One tangible act: the 80-foot Indians script is being taken down at Progressive Field, as Cleveland begins the transition to Guardians. (more…)
Cleveland Guardians sued over name change
The Cleveland Guardians roller-derby team has filed suit in federal court over the appropriation of the moniker by the former Cleveland Indians for the 2022 season and beyond. (more…)
More glimpses at Progressive Field renovations
As the Cleveland Indians era comes to a close and the Cleveland Guardians take the field in 2022, we’re seeing more of the offseason changes to the team’s home, Progressive Field, unveiled. (more…)
Goodbye Indians, hello Cleveland Guardians
The rebranding of the Cleveland Indians continues, as the Native American moniker is going away in 2022, replaced by a new name with a strong local tie: the Cleveland Guardians. (more…)
In turbulent times, Spokane Indians chart steady course
As MLB teams like the Cleveland Indians and Atlanta Braves reevaluate team branding in the wake of heightened racial awareness, the Spokane Indians (Short Season A; Northwest League) are reaping the benefits of over a decade of engagement with the local Spokane Tribe. (more…)
Cleveland to meet with Native American leaders on team name
The Cleveland Indians ownership will meet with Native American leaders and other community groups to gauge their feelings on the team’s name and branding, as the MLB franchise continues to navigate a #BLM world. (more…)