The Arkansas Travelers (Class AA; Texas League) unveiled new logos and branding, drawing on the design of the state flag and other state icons, paying tribute to the Travelers’ 112 year-old storied history. The centerpiece of the identity is a new horse head chiseled from Arkansas State Capitol Building limestone. Several logos feature elements from […]
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Charlotte Knights unveil new look for 2014
The Charlotte Knights (Class AAA; International League) unveiled new logos and branding to coincide with a move to a new ballpark for the 2014 season. In keeping with a medieval theme, the Knights new image showcases gold and silver, colors synonymous with royalty. The team’s four on-field caps feature a base color of black with […]
New for 2014: El Paso Chihuahuas
The name of the new Class AAA Pacific Coast League team beginning play in 2014: the El Paso Chihuahuas. “First and foremost, we want to appeal to kids and families, our core audience,” said Alan Ledford, president of MountainStar Sports Group. “We want to celebrate the region, create fan experience opportunities and build a brand […]
What could have been: Cereal City Krunch
Almost every team has an unused alt logo or alternative team name. Here’s a fascinating one: the unused logo for the Cereal City Krunch, which would have been adopted if the Southwest Michigan Devil Rays (Low Class A; Midwest League) had stayed in the Cereal City. You probably don’t know the backstory. Back in the […]
Emeralds ‘Squatch out with new look
The Eugene Emeralds (short season A; Northwest League) are adopting a Sasquatch theme for future logos, as the team unveiled new logos based on the Pacific Northwest legend. The new identity pays tribute to the legend of Sasquatch in the Pacific Northwest. The primary logo features a Sasquatch unearthing trees behind “Emeralds” lettering. Fans will […]
Whitecaps unveil new logos, road cap design for 2013
The West Michigan Whitecaps (Low Class A; Midwest League) unveiled new alt logo and cap designs for the 2013 season, strengthening ties with parent Detroit Tigers. The above logo will be on the team’s road caps, as the new mark combines the Old English style of lettering favored by the Tigers with a blue stripe […]
Fightin Phils: New logo success in team store
Though there are some loud voices speaking out against the new branding for the Reading Fightin Phils (Class AA; Eastern League), the brand is a success where it counts, setting sales records at the team store. According to the team: “Our merchandise sales since the announcement will be the highest two-day non-game day merchandise sales […]
Reaction to Fightins not exactly positive in Reading
Local reaction to the unveiling of the Reading Fightin Phils (Class AA; Eastern League) branding has been overwhelmingly negative, with many local fans speaking out against the new name and ostrich logo. Messing with tradition is always hard, especially in a community with 46 years of Reading Phillies history. The rebranding effort, unveiled on Saturday, […]
Ports release alt uniforms, logos
The Stockton Ports (High Class A; California League) released alternate logos and uniforms to be work on Fridays, with the new look combining city history with a popular food item sold at Banner Island Ballpark. “This is truly an exciting way for the Ports to re-affirm our commitment to Stockton. We feel this new logo […]
New for 2012: Reading Fightin Phils
At the end of the day, we’re pretty sure the fuss was unwarranted, but that doesn’t mean the new look is a success: the Reading Phillies are now the Reading Fightin Phils (Class AA; Eastern League), as the team opts to brand with an ostrich and a moniker ostensibly missing an apostrophe — while also […]
New for 2013: Scranton/Wilkes-Barre RailRiders
Goodbye Yankees, hello Scranton/Wilkes-Barre RailRiders (Class AAA; International League), as the team combines the top two vote-getters in a name-the-team contest into a single brand. It certainly takes a bold hand to create a team identity that combines porcupines and a trolley car — with the end result a trolley-riding porcupine that sometimes dons conductors’ […]
Connecticut Tigers unveil 2013 ASG logo
The Connecticut Tigers (short season; NY-Penn League) unveiled the logo for the 2013 NY-Penn League All-Star Game this morning. The 2013 New York-Penn League All-Star Game will take place on Tuesday, August 13 at 7:35 p.m. at Dodd Stadium in Norwich. The All-Star Celebration logo honors the community’s rich maritime history and its affiliation with […]
New for 2013: The Reading Fightin’ Phillies?
Normally we don’t get into this sort of discussion when those outside the baseball community try to get a jump on an official announcement, but word has broken about one potential new name of the Reading Phillies (Class AA; Eastern League): the Reading Fightin’ Phillies. Now, for those of you who have never been part […]