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Arkansas Travelers unveil new logos, branding

Arkansas TravelersThe Arkansas Travelers (Class AA; Texas League) unveiled new logos and branding, drawing on the design of the state flag and other state icons, paying tribute to the Travelers’ 112 year-old storied history.

The centerpiece of the identity is a new horse head chiseled from Arkansas State Capitol Building limestone. Several logos feature elements from the iconic Arkansas flag, and a new Sleeve Emblem marks the Travs 1901 foundation and the team’s famous slogan, “Greatest Game on Dirt.” Fans will also enjoy the inclusion of a legendary creature, an omen known to bringing good luck that will be released at a later date.

The new identity includes “Swamp Camo” a custom team camouflage featuring Arkansas Cypress Trees and sagegrass. The Travelers are the first professional sports team to develop their own custom camouflage. Travs Red, Majestic Maroon, Stone Gray and Swamp Black make up the club’s new official colors.

New Arkansas Travelers logos

The Travelers look was designed by Brandiose.

“Jason and Casey are creative geniuses,” said Travelers GM Paul Allen. “They made this entire process of the identity refresh a blast and brought some outstanding ideas out of our staff. With the guidance and expertise of Jason and Casey our staff was able to create an identity that our fans are sure to be proud of.”

The development process began last April when Jason Klein and Casey White met in Little Rock with fans, staff and community members to learn about the stories, history and personality of the Travs and Arkansas. Brandiose developed the logos and uniforms and is dreaming up enhancements for the 2014 fan experience.

“Since 1901, the Travs have been Arkansas’s home state team, earning the reputation as the ‘Greatest Game on Dirt,'” said Brandiose’s Casey White. “From the namesake to the state flag, from the State Capitol Building to the legendary creature, the new look is a celebration of all things Arkansas.”


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