Election Day-related promotions will be common this year, but the New Hampshire Fisher Cats (Class AA; Eastern League) are already upping the ante with a bipartisan opening day jersey. (more…)
Author Archive | Zach Spedden
Officials: Dunkin’ Donuts Park on Track for May 31 Opener
Dunkin’ Donuts Park, the new downtown ballpark for the Hartford Yard Goats (Class AA; Eastern League), is on track for its scheduled May 31 opening, according to the latest update. (more…)
Sunwall retires, Jones takes over in Lynchburg
A mainstay in Lynchburg baseball has announced his retirement, as Lynchburg Hillcats (High-A; Carolina League) President and CFO Paul Sunwall is stepping down after 35 years in the front office. He will be replaced by Chris Jones, an experienced executive who most recently served as the general manager of the Sugar Land Skeeters (independent; Atlantic League). (more…)
Promotions Watch: College vs. MiLB
Within a matter of days before starting the season, several Minor League Baseball teams will face off against local colleges in exhibition matches. This year features an interesting slate of minor league vs. college matchups, prompting a closer look in the latest Promotions Watch. (more…)
Promotions Watch: College Games in Minor League Ballparks
NCAA Division I Baseball is now in full swing, and the action will not be limited to college campuses. This year is a big one when it comes to college teams playing single games and tournaments in Minor League Baseball ballparks, as we cover college ball in pro facilities in this week’s Promotions Watch. (more…)
2016 College Ballpark Preview, Part II
This year, many NCAA Division I Baseball programs are changing features within their facilities to improve the player and fan experience. While these upgrades are nowhere near as extensive as the renovations we covered last week, they offer plenty of state-of-the-art features, including new videoboards, fields, and administrative buildings. (more…)
2016 College Ballpark Preview, Part I
This spring will mark the opening of several new and/or renovated ballparks around NCAA Division I College Baseball. Across the country, these overhauled facilities will introduce major changes that will alter the college baseball experience for fans and players alike, as these newly christened venues range from a sweeping changes to a historic ballpark to […]
Ballpark Preview: Jimmy John’s Field
This summer, Utica (Mich.) will become a home to professional baseball, as Jimmy John’s Field is slated to host the United Shore Professional Baseball League (USPBL) and its three teams—Utica Unicorns, Eastside Diamond Hoppers and Birmingham Bloomfield Beavers—for a 50-game-per-team schedule, amounting to 75 total games at the ballpark. (more…)
Promotions Watch: Halloween at the Ballpark
With Halloween just weeks away, teams around baseball are looking to get fans back to the ballpark. From haunted houses and fall fests, to charity races and craft beer festivals, the Halloween at the ballpark promotional slate is full of intriguing options, several of which will be featured in our latest Promotions Watch. (more…)
Hawks Soar to New Attendance Heights
A new era of baseball in Boise is starting strong, as the once downtrodden Boise Hawks (short season A; Northwest League) soared to new attendance heights in 2015. At the forefront of the Hawks’ surge was a new owner in Agon Sports and Entertainment, along with a shift in sales philosophy and a change in […]
A Baseball Revival in Pulaski
The 2015 Minor League Baseball season brought about several attendance success stories, including the Pulaski Yankees (rookie; Appalachian League)—a team embracing change. At the forefront of the Yankees’ success was a new affiliation with the New York Yankees, changes in ballpark ownership, ballpark upgrades, and a customer-oriented approach to game-day management. (more…)
Promotions Watch: Trends to Watch in 2016
With the Minor League Baseball season winding down, the time has come to reflect on some of the best promotions covered in Promotions Watch in 2015 and look ahead to some of the events fans can expect to see in 2016. (more…)
Promotions Watch: Patriots Fans Engage in StickyPop
On Thursday night, the Somerset Patriots (independent; Atlantic League) and their fans took to StickyPop—a social network that aims to change the way fans interact at ballparks and other public spaces. (more…)