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Braves See Positive Results From SunTrust Park, The Battery Atlanta

SunTrust Park

According to club executives, the Atlanta Braves are already seeing positive results from the openings of SunTrust Park and The Battery Atlanta

Since its opening in April, SunTrust Park has attracted a fair amount of attention for its state-of-the-art features and gameday amenities. While the ballpark itself–which was the first new Major League Baseball facility to open since Miami’s Marlins Park in 2012–has been a positive for the Braves, another major component of the project has been key to the franchise thus far.

The Battery Atlanta, the mixed-use development surrounding SunTrust Park, has produced some early positive results for the Braves. Thus far, the portions of the area that are in place have  combined with SunTrust Park for to help produce an uptick in attendance in comparison to this time frame last year. According to Braves chairman and CEO Terry McGuirk, the “synergy” between the facility and the surrounding area has been a success story thus far. More from The Atlanta-Journal Constitution:

McGuirk told the investors that SunTrust Park and its adjacent development, The Battery Atlanta, have created the intended environment, with fans arriving early and staying late.

 “The secret sauce of what’s going on here is the synergy between The Battery and SunTrust Park,” McGuirk said. “… We think it has succeeded brilliantly.”

He pointed out that through Monday, attendance was up 37 percent from the same number of games last season at Turner Field.

The Braves provided no new revenue figures, although Liberty is scheduled to report the team’s second-quarter financial results early next month.

Our own Kevin Reichard recently visited SunTrust Park, and showcased some of its more notable features on our social media channels. A full story from the visit will be posted in the coming days.

Photo by Kevin Reichard. 

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