The stand will initially feature two of the company’s “next generation” beers and will add new beers throughout the season. The beers served at the kiosk are Nor’ Eastie Boys IPA, a citrusy, “Northeast-style” India Pale Ale, and Sticky Fingers Honey Wheat, an American wheat beer.
All beers are produced at the company’s recently opened microbrewery, which is focused on experimental, craft beers as well as historic brews. The Milwaukee facility is located in a 144-year old church building on the former Pabst Brewing Co. complex.
The partnership also will feature Pabst as the “Beer of the Homestand” during the Oakland Athletics, New York Yankees and Texas Rangers series on June 23 through July 2 at Guaranteed Rate Field.
Other Pabst Brewing Co. products, including the popular Pabst Blue Ribbon (PBR) and Old Style brands, also will be featured throughout the season at the Pabst kiosk in the concourse as well as branding throughout the ballpark during this upcoming homestand.
Most younger Chicago residents don’t remember when Old Style, Pabst Blue Ribbon and Schlitz were the brews of choice in the Windy City, when Milwaukee breweries dominated the market. Bud, which dominates the Chicago market today, is a relative newcomer
As part of the partnership, Old Style will donate 25 cents from every Old Style sold at the ballpark on Friday, June 23 to Chicago White Sox Charities (CSWC), the Ende Menzer, Walsh & Quinn (EMWQ) Retirees, Widows and Children’s Assistance Fund as well as the IPPFA Remembrance and Survivors Fund.
On Monday, June 26, fans are invited to join the “Meet the Brewer” kick-off party hosted by Pabst brewer John Kimes. The event, located in the right field corner of the concourse, will include sampling of Pabst Milwaukee Brewery beers and feature an artist who will create a painting featuring the Sox logo, which will be donated to CWSC to auction.
“We are always exploring opportunities to enhance the White Sox fan experience, and our variety of beer options, including craft beers, is a major piece in that process,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “We are proud to team up with one of the nation’s most iconic breweries to offer unique brews to our fans and welcome Pabst to our family of corporate partners.”
“Baseball is part of the fabric of America, as is Pabst, so this is a natural pairing,” said John Kimes, head brewer at the Pabst Milwaukee Brewery. “We are thrilled to expand our Chicago footprint with the White Sox, both in terms of craft and legacy brands and classics like Pabst Blue Ribbon and Old Style.”