We’ve had teams create jerseys with fan hashtags, but the Kalamazoo Growlers (summer collegiate; Northwoods League) are going one step beyond by creating a jersey this season made up of selfies.
The team is planning the Salute to Selfie Night on Thursday, July 24, but collecting the selfies now through April 1. To participate in the promotion, simply take a selfie and post it to one of the Growlers social media accounts. Selfies can be posted directly to the Growlers official Facebook page or by mentioning @kzoogrowlers on Twitter or Instagram and by using a #SaluteToSelfies hashtag with a photo. (The details are here.)
Once the submission period ends, the Growlers will build a unique mosaic-style jersey assembled entirely from the selfies entered in the promotion. The fan that exhibits the most “Growlers spirit” will receive a featured and prominent location on all jerseys. A jersey silent auction will be held for the jerseys during the game. Contestants can bid on jerseys and winners will be able to receive their jersey from players on the field after the game.
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