The home of the Trenton Thunder (Class AA; Eastern League) has a new name — Arm & Hammer Park — as the team sells naming rights to the former Waterfront Park.
Church & Dwight, maker of the Arm & Hammer family of products and a founding sponsor of Trenton Thunder baseball, has expanded its sponsorship to include the name of the ballpark for the next 20 years, through 2032. Terms of the deal were not released.
“We are proud and honored to expand our current partnership with Church & Dwight and have the iconic Arm & Hammer brand as the new name of the ballpark,” said Trenton Thunder President Joe Finley. “The pairing of the world-wide recognized Arm & Hammer brand with the Trenton Thunder and our brand of New York Yankees Minor League Baseball is something in which the people of Mercer County and the entire region can take pride.”
“We’re thrilled to be entering into this long-term partnership with the Trenton Thunder,” said James Craigie, Church & Dwight Chairman and Chief Executive Officer. “We look forward to continuing Church & Dwight Company’s long-standing tradition of supporting our local communities by working together with the Trenton Thunder through our sponsorship of Arm & Hammer Park.”
Church & Dwight, a $3.0 billion company, was founded in 1846 and is headquartered in Princeton, New Jersey. Church & Dwight is a leader in the Household Consumer Products and Personal Care industry, with such brands as Arm and Hammer, Nair, Spinbrush, Oxi Clean, Orajel and more.
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