Even though U.S. Cellular is selling its Chicago-area customer contracts to Sprint, the telecom giant will keep its Chicago headquarters and not drop naming rights to U.S. Cellular Field, home of the Chicago White Sox.
U.S. Cellular is in the midst of a 20-year, $88-million naming rights deal signed in 2003. Now, companies have been known to squirm out of naming-rights deals, either because of bankruptcy or embarrassment to the sports franchise. But neither is the case here: U.S. Cellular will continue being run out of Chicago, and we’re guessing the naming-rights deal is pretty iron-clad in its provisions. So U.S. Cellular Field will continue to be the official name.
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