Top Menu

New Dodgers owners: We need to upgrade fan experience

Los Angeles DodgersThe new owners of the Los Angeles Dodgers met the press and made one concrete promise: to improve the fan experience at Dodger Stadium.

Not exactly a groundbreaking or unexpected promise regarding Dodger Stadium: any new owner of the team would make the same pledge. But this one may may actually have some heft behind it. Though Magic Johnson and Stan Kasten have received most of the attention as part of the new ownership group, Guggenheim Baseball Management, a real key member of the team may be Mandalay Entertainment’s Peter Guber.

Guber’s expertise is in the fan/customer experience. And he knows a thing or two about baseball: though not a party to this deal, Mandalay Baseball Properties is arguably the most successful operator in Minor League Baseball, as the Dayton Dragons (Low Class A; Midwest League) hold the record for most consecutive sellouts in North American sports, and the Frisco RoughRiders (Class AA; Texas League) are renowned for the manner in which fans are wooed and treated. It’s not a matter of stupid mascots or loud music: it’s a matter of making every fan feel welcome at the ballpark. And that means examining Dodger Stadium game-day operations in extreme detail. From AP:

“But to say that every opportunity won’t be looked at of how we can evolve our fan experience, I would not be telling the truth,” Guber said. “There is no element that we wouldn’t look at.”

There is sometimes a bias in MLB circles against their MiLB brethren. Not everything on the MiLB level can scale to a major-league level, admittedly, but lessons in good customer service can certainly come from the Minor League side. The Dodgers could stand to learn from the likes of Bob Murphy and Scott Sonju, and Guber would be smart to bring in some of his Mandalay Baseball Properties hands to provide tips on ballpark customer service and best practices.

RELATED STORIES: New owners take control of Los Angeles DodgersCourt approves Dodgers saleTime Warner mulling stake in Dodgers?Dodgers sale expected to be approved FridayDodgers to mark 50th anniversary of Dodger Stadium in tonight’s season openerReax to Dodgers sale to Johnson groupKasten, Johnson group to buy Dodgers, Dodger Stadium for $2 billionThe unimaginable emerges: The sale of naming rights to Dodger StadiumSeven groups still in running for DodgersDodgers sale complicated by McCourt decision to keep land surrounding Dodger StadiumTorre quits MLB post to pursue Dodgers; O’Malley: I want to bring the Dodgers homeDodgers lower season-ducat costs for 2012Jamie to Frank: The Dodgers are yoursMLB to bankruptcy judge: Force McCourt to sell Dodgers or we’ll do it laterWeirdness bubbles to surface in Dodgers bankruptcyDodgers attendance woes could cost team $27 millionJudge: Dodgers must accept MLB loanMLB: McCourt not acting in best interests of DodgersDodgers: Selig was unfair toward usMcCourt files for bankruptcy on Dodgers, Dodger StadiumSelig: No to proposed Fox/Dodgers TV dealMcCourts reach tentative divorce agreement, allowing Frank to keep Dodgers — maybeCould McCourt lose Dodgers and keep Dodger Stadium?Gloves are off for McCourt: Selig has no right seizing DodgersSchieffer new Dodgers monitorMcCourt response to Selig: strong words, no lawsuitSelig seizes Dodgers from McCourtStow still in critical conditionNo arrests at Dodger Stadium with new security system in placeDodgers scrap half-price drink promotionAll quiet at AT&T Park last nightSecurity tight for tonight at AT&T Park Dodgers-Giants tiltDodgers up security; will it be enough?; Giants fan severely beaten in Dodger Stadium parking lot; suspects soughtSelig shoots down Fox loan to DodgersMessy McCourt divorce takes another turn


Share your news with the baseball community. Send it to us at

Are you a subscriber to the weekly Ballpark Digest newsletter? You can sign up for a free subscription at the Newsletter Signup Page.

Join Ballpark Digest on Facebook and on Twitter!

Follow Ballpark Digest on Google + and add us to your circles!

, , , , , , , , ,