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New Blue Jays look: Back to the future

Toronto Blue Jays logo

The Toronto Blue Jays unveiled new logos and marks today — a look that directly echoes the team’s original look, complete with funky uniform lettering.

The new look is very, very blue, complete with a stylized blue jay very similar to the original 1977 Blue Jays logo. A variation of the team’s funky, futuristic lettering will also be used on road and home uniforms.

“Updating our original logo, the strong affinity to go back to ‘Blue’ and returning the red Maple Leaf to the primary mark recognizes the classic look of which we feel baseball logos and uniforms should consist,” said Paul Beeston, President and CEO, Toronto Blue Jays Baseball Club and Rogers Centre. “This new look represents what the Blue Jays mean to our players, staff and most importantly, from the sentiment expressed by our fans.”

“The uniforms truly capture the essence of the Blue Jays vision, showing our strong commitment to our country as Canada’s only Major League Baseball Club.”

Utilizing the original elements of the past, the “Blue” has been returned to the Blue Jays, and is reflective in all three uniforms. Redesigning the logo and uniforms took upwards of eighteen months to complete. Working with Anne Occi, VP Design, and her team at Major League Baseball, as well as members of the Blue Jays staff, Manager John Farrell and several players, an image was developed utilizing a clean, traditional baseball look.

One notable thing about the new uniforms and caps: they’re the first to use what Majestic Athletic calls a Puff Patch, designed to lift the logo graphic off the double-knit polyester jersey and give it a three-dimensional look.

Toronto Blue Jays 2012 home uniforms

Toronto Blue Jays 2012 home uniforms.

Toronto Blue Jays 2012 road uniforms.

Toronto Jersey Lettering

Toronto Blue Jays 2012 jersey lettering.


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