We have a name for the new Sugar Land (Texas) ballpark: StarTex Power Field, as StarTex Power Company buys naming rights for the new $30-million home of the Sugar Land Skeeters (independent; Atlantic League), slated to open for the 2012 season.
“A naming rights partnership is a big commitment,” said Skeeters President Matt O’Brien. “There was great interest from a variety of businesses, but StarTex Power was the best choice. Their reputation for high ethical standards, award-winning customer service and commitment to the community makes them an ideal partner.”
The 10-year entitlement agreement includes elite interior and exterior signage, in-stadium marketing and promotional elements, reciprocal activation initiatives, hospitality benefits and other branding components. A ballpark logo featuring the StarTex Power name is currently being designed.
“The Sugar Land Skeeters is sure to be one of the premier clubs in minor league baseball, and we are thrilled to be a part of this project,” said Marcie Zlotnik, Chairman and Co-founder of StarTex Power. “We would also like to thank Mayor Thompson and the City of Sugar Land for their hard work and dedication in helping bring this project to fruition and allowing StarTex Power to continue to Return the Favor to the local community.”
StarTex Power, founded by Robert and Marcie Zlotnik in 2004, is one of the fastest growing retail electricity providers in Texas. The company has also been the recipient of numerous awards including the 2010 Better Business Bureau Pinnacle Award for its extraordinary commitment to ethical practices and caring customer service as well as being named a 2010 Top Workplace by the Houston Chronicle.
The Sugar Land Skeeters will play 70 regular season home games annually starting with the 2012 season. StarTex Power Field will host a multitude of other sports including football, soccer, lacrosse, cheerleading and band competitions as well as concerts, group outings and scout sleepovers. Total ballpark capacity will be approximately 7,500 for baseball (expandable to 10,000) and 9,500 in concert configuration. The facility will include 21 suites, upper-level club seating, year-round entertainment space, a picnic deck, extensive playground facilities and much more. Groundbreaking on the new ballpark is scheduled for the spring of 2011 in time for opening day April 2012.
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