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Loons unveil alt logo, ballpark improvements for ’10

The Great Lakes Loons introduced an additional logo for the 2010 season as well as a new uniform the team will don on Opening Day.The Great Lakes Loons (Low Class A; Midwest League) introduced an additional logo for the 2010 season as well as a new uniform the team will don on Opening Day. The additional logo, which will be part of the new uniform to be worn on Sunday home games and select dates throughout the season, will be featured on a new line of Loons hats, clothing and apparel.

The Loons worked closely with Plan B Branding, a San Diego-based creative ideas company specializing in storytelling and branding ideas, to develop the additional logo, uniforms, and a new look for the Loons 2010 marketing campaign. “The Great Lakes Loons embody one of the great American experiences—summer in Michigan,” said Plan B partner Jason Klein. “We think that Loons fans will be excited to see the fresh take on the Loons look, additional logo, and uniform we had the opportunity to design.”

You can view a PDF of the new uniform by clicking on the Download Attachment link at the bottom of this page.

In addition to the logo and uniform, Loons fans will be greeted with several enhancements to Dow Diamond when they enter the stadium for a game during the 2010 season. The most visible are the enhancements to Lasorda’s Landing, a group seating area located on the suite level of Dow Diamond. In response to feedback from fans, a glass wall was installed in Lasorda’s Landing to offer a more enclosed group area that, with the addition of the glass wall, offers a safe-haven from the elements early in the season while still offering the outdoor experience during the summer months. A display paying tribute to Tommy Lasorda’s career accomplishments will be a focal point of Lasorda’s Landing and will be located inside the group area.

Several new specialty food items have also been added for 2010. Fans can enjoy pizza from Lou E. G’s Pizzeria, premium half-pound specialty burgers with four options to choose from, a Market Cart featuring warm apple cider, caramel apple slices, gourmet pies and specialty baked goods.

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