With a strong nod to the strong baseball history in the Azalea City, the Mobile BayBears unveiled their new logos and brand experience. “BayBears Classic” pays homage to the heritage of baseball in Mobile. Hank Aaron, Satchel Paige, The Bolling Brothers, Ozzie Smith, Jake Peavy – This is truly Mobile’s Pastime. In addition, The BayBears will be opening Hank Aaron’s Childhood Home as a museum Opening Day, 2010 which will continue to tell Mobile’s Baseball story. As part of the overall integrated plan, logos were created for the Museum and Stadium as well.The Mobile BayBears (Class AA; Southern League) unveiled their new brand experience at Hank Aaron Stadium Thursday. The new identity is part of a 2-year creative overhaul of the BayBears franchise.
"Today marks the next era in Mobile Professional Baseball," BayBears President/COO Bill Shanahan said. “Our new look is part of our continuing effort to embody the timeless spirit of the Azalea City.”
“BayBears Classic” pays homage to the heritage of baseball in Mobile. Hank Aaron, Satchel Paige, The Bolling Brothers, Ozzie Smith, Jake Peavy – This is truly Mobile’s Pastime. In addition, The BayBears will be opening Hank Aaron’s Childhood Home as a museum Opening Day, 2010 which will continue to tell Mobile’s Baseball story. As part of the overall integrated plan, logos were created for the Museum and Stadium as well.