The owners and operators of four franchises announce a new theme for the 2010 season, as the "Fun is Good" promo runs its course.
The Goldklang Group — owners and operators of the Charleston RiverDogs (Low Class A; Sally League), Hudson Valley Renegades (short season; NY-Penn League), St. Paul Saints (independent; American Association) and Fort Myers Miracle (High Class A; Florida State League) are updating their marketing campaign from the popular "Fun is Good" theme to a new "Be Your Own Fan" campaign, effective immediately. A new web series will be aired bi-monthly taking on a roundtable format, with the clubs’ general managers scheduled to appear on the inaugural episode.
“The growing sentiment within the industry is that fans have recognized unprecedented power in determining their experiences, and that strategies to both recognize and capitalize on this trend must be contemplated and implemented,” said Tyler Tumminia, vice president of marketing and operations. “Allowing the fans to choose what aspects of the entertainment pertain to their desires, while continuing to control the experience, is key to maintaining our tradition and reputation as the foremost ownership group in the sport.”
The origin of BYOF comes from the varied and unique experiences afforded at each of the parks, and the individual fan’s ability to choose the one that fits their desire. Whether they attend purely for the entertainment factor, the ballgame, or the camaraderie with friends and family, this allows for a customized approach, which embodies the essence of BYOF.
We'll be interested to see how BYOF plays out in the individual ballparks.
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