Campbell Soup Company and the Camden Riversharks today announced that they have extended their Campbell’s Field naming rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030.Campbell Soup Company and the Camden Riversharks (independent; Atlantic League) announced that they have extended their Campbell’s Field naming-rights agreement for 10 more years to the end of 2020, with a company option to extend the agreement to 2030.
Under the terms of the agreement, Campbell will continue to hold the naming rights of Campbell’s Field and will continue to sell its products, including V8 beverages, Pace salsa and Pepperidge Farm rolls and snacks, at concession stands. Campbell also will receive 7,000 tickets per season — 100 tickets per game — which it plans to donate to local community groups. The familiar 60-foot Campbell sign will remain in lights atop Campbell’s Field, along with additional Campbell branding throughout the field.
Campbell has held the naming rights of the ballpark since 2001, the Riversharks’ inaugural season.
“We couldn’t ask for a better partner than Campbell,” said Adam Lorber, General Manager of the Camden Riversharks. “To be associated with such an iconic brand located right here in Camden is a great win for the team, the city and the community. We look forward to continuing our relationship for years to come.”
During the news conference, Connolly presented William Perez and Luis Neco from the Cramer Hill Little League with an oversized pair of tickets representing the 7,000 tickets Campbell plans to donate to local community organizations each season. Last year, the Cramer Hill Little League played a baseball game on the South Lawn of the White House. Additional community organizations also were on hand, including representatives from Urban Promise, Woodlawn Development Corporation and Cooper’s Ferry.
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