The Los Angeles Dodgers have contracted the William Morris Agency to sell naming rights to parts of Dodger Stadium and the planned ballpark expansion. The Dodger Stadium name won’t change, but you’ll see things like the BigCo Bullpens or the LargeInc Pavilion at the second-oldest ballpark in the National League.
The Los Angeles Dodgers have contracted the William Morris Agency to sell naming rights to parts of Dodger Stadium and the planned ballpark expansion. The Dodger Stadium won’t change, but you’ll see things like the BigCo Bullpens or the LargeInc Pavilion at the second-oldest ballpark in the National League. Specifically, the Dodgers and William Morris will be selling naming rights to luxury suites, bullpens, baselines, pavilions, parking gates, dugouts, press box, Stadium Club, and more. Naming rights are so commonplace now on almost every level of baseball that this move by the Dodgers isn’t very shocking, but it is distressing on some levels. Dodger Stadium was always one of those venues where marketing messages didn’t club you over the head throughout a game; it was jarring when the team installed racetrack scoreboards on the facings, and it will certainly be jarring to see a sponsor name pop up in the bullpens and the dugouts. The $500-million renovation plan for Dodger Stadium calls for new structures beyond center field housing a Dodgers museum, plaza, shops, restaurants and parking ramps, as well as a new "green necklace" ringing the ballpark.