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Ballpark of the future: location-based services, tracking, proximity marketing

Major League Baseball execs laid out their vision of the ballpark of the future, complete with the ability to track your movements across the ballpark and beam messages directly to your iPhone via proximity marketing. The demo installation at Citi Field was shared with the tech press during the final days of the season, combining […]

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Mall proposed for Citi Field parking lots

The New York Mets are proposing a 1.4-million-square-foot shopping mall on the parking lots to the east of Citi Field, and have received some important endorsements for the project. Queens Borough President Helen Marshall endorsed the project yesterday: Marshall gave her solid blessing to the 1.4-million-square-foot shopping mall on what is currently the baseball stadium […]

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Yankees to invest in MLS team

The New York Yankees are investing in an expansion Major League Soccer franchise and could host the team at Yankee Stadium while a new soccer-specific facility is planned. The Yankees will own between 20 and 25 percent of New York City Football Club (putting up a chunk of the $100-million expansion fee), with Manchester City, […]

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