Since launching in 2014, the El Paso Chihuahuas (Class AAA; Pacific Coast League) have maintained a commitment to a high-quality fan experience. And after a climactic 2019 season that saw two high-profile events held at Southwest University Park, the team earns the 2019 Continued Excellence Award in the annual Ballpark Digest Awards. (more…)
The El Paso Chihuahuas (Class AAA; Pacific Coast League) have promoted Brad Taylor, who will now serve as Senior Vice President of the team and MountainStar Sports Group. Taylor, who has been with the organization since May 2013, will continue to serve as the Chihuahuas General Manager and oversee the team’s ticket sales, corporate partnership sales, guest services, community […]
Another MiLB team will sport extended netting at their home in 2018, as the El Paso Chihuahuas (Class AAA; Pacific Coast League) will offer additional protection at Southwest University Park. (more…)
Another attendance record to note: The El Paso Chihuahuas (Class AAA; Pacific Coast League) set a new franchise record over the weekend with their seventh and eighth consecutive sellout games. (more…)
As we approach the end of the season, the two biggest success stories, the Charlotte Knights (Class AAA; International League) and El Paso Chihuahuas (Class AAA; Pacific Coast League), have one thing in common: a new ballpark. No secret to the business strategy here: build a new ballpark and see a huge jump in attendance […]
We have a name for the new home of the El Paso Chihuahuas (Class AAA; Pacific Coast League), as Southwest University steps up with a 20-year naming-rights deal. “It’s an exciting day when we get to reveal something as significant as the name of the most prominent new structure in El Paso. In less than […]
Interesting look: The El Paso Chihuahuas (Class AAA; Pacific Coast League) unveiled their 2014 inaugural uniforms on Wednesday, including five jersey variations: white, gray, black, red and the traditional pinstripe. “We are excited to unveil a bold, fun look for El Paso’s team,” said General Manager Brad Taylor. “The combination of uniforms continue to offer […]
A big milestone was marked today by the El Paso Chihuahuas (Class AAA; Pacific Coast League): a topping-out ceremony was held at the construction site of the new downtown ballpark. Traditionally, a topping-out ceremony is held when the final piece of structural steel is put in place on new construction. From KFOX14: “I think it […]
Despite some initial criticism, it looks like the El Paso Chihuahuas (Class AAA; Pacific Coast League) name has been a hit in terms of interest and merchandise sales. The name received national media attention and among the top-10 national trending topics on Twitter. (It was a top story on Ballpark Digest as well.) “We are […]
The name of the new Class AAA Pacific Coast League team beginning play in 2014: the El Paso Chihuahuas. “First and foremost, we want to appeal to kids and families, our core audience,” said Alan Ledford, president of MountainStar Sports Group. “We want to celebrate the region, create fan experience opportunities and build a brand […]
Ovations Food Services has landed the concessions contract at the new downtown El Paso ballpark scheduled to house a Triple-A team next season. “Ovations is one of the largest, most-respected food service companies in the country, and we are proud to have them as our food and beverage partner at El Paso’s ballpark,” said Alan […]
The new Triple-A Pacific Coast League El Paso ballpark for the relocating Tucson Padres is set for an April 11, 2014 opening, according to team and city management. The season opener for the new franchise is scheduled for April 3, giving team officials some precious time to make sure operations are set. Ballpark construction moves […]
With the final bureaucratic hurdles cleared and a budget of $60.8 million finalized, it’s time to turn to the most interesting part of a new El Paso Triple-A ballpark: the design. You may know the backstory: El Paso businesspeople, in the form of MountainStar Sports Group, bought the Tucson Padres (Class AAA; Pacific Coast League) […]
