When Bob Bowman and MLB Advanced Media parted ways, it was presented as an amicable departure. Now, a report indicates Bowman was asked to leave by MLB Commissioner Rob Manfred after years of troubling workplace behavior. (more…)
Tag Archives | bob bowman
MLB Digital Strategist Bob Bowman To Step Down
After 17 years of guiding MLB’s digital strategy, Bob Bowman is stepping down as President, Business & Media of Major League Baseball when his contract expires in December. (more…)
MLB: How intrusive can ballpark technology be?
With almost two-dozen teams implementing Apple’s iBeacon technology for personalized product pitches, MLB and BAM will find out how intrusive message alerts can be at the ballpark. Personalized, targeted messaging is the Holy Grail of marketing these days: why waste time on a generalized message when you can target a potential buyer? Though it’s a […]