We are in the midst of some generational transitions, and baseball team owners and concessionaires should be aware of one huge trend: Americans are drinking less beer and more wine and cocktails. (more…)
Tag Archives | beer
Signature Beers at the Ballpark
Ballparks have evolved from simple sports venues to sophisticated operations where food and beverage are integral parts of the fan experience. Beer is especially marketed as integral to baseball—and many MLB teams have embraced signature beers as a result. (more…)
Beer Sales on Tap for TCU Baseball
Texas Christian University (TCU) baseball is about to roll out beer sales, a move that will provide a new beverage offering to fans at Lupton Stadium. (more…)
Greeneville Reds Approved for Beer Sales
Beer will be on tap at Pioneer Park for Greeneville Reds (Rookie; Appalachian League) games this season, as officials have approved on-premises beer sales. (more…)
Florida Fire Frogs Host Successful Free Beer Promo
In a twist on the usual beer promotions at ballparks, the Florida Fire Frogs (High A; Florida State League) recently found success by offering free beer. (more…)
Celebrate National Beer Day at the Ballpark
There is no sport more closely associated with beer than America’s Pastime. And with today being National Beer Day, it’s an opportune time to look at how that relationship evolved. (more…)
Craft Beer and Baseball: The Trend Continues
Thanks to some developments that have unfolded in 2017, it seems that the bond between beer and baseball is only getting stronger. From the summer collegiate ranks to the majors, there have been some notable additions to the baseball and beer landscape, ensuring that one of the sport’s most apparent trends continues. (more…)
Scrappers, Platform Beer Co. Announce New Beer
A new brew will be on tap at Eastwood Field this season, as the Mahoning Valley Scrappers (Short Season A; NY-Penn League) and Platform Beer Co are collaborating on the beer. The beverage will be available at Eastwood Field and various establishments in Youngstown. (more…)
Fightin Phils Unveil Massive Beer Selection
FirstEnergy Stadium will offer a wide variety of beer this season, as the Reading Fightin Phils (Class AA; Eastern League) are featuring 93 different brews. (more…)
Major Upgrades Taking Place at Miller Park
This season will see the first major upgrades to the fan spaces at Miller Park, home of the Milwaukee Brewers, since the ballpark opened in 2001. With completely overhauled concessions—both in terms of the actual dining items and the physical stands—fans will have an abundance of choices for the upcoming season. (more…)
The Glory Days of Baseball and Beer Marketing
Beer has been closely associated with professional baseball since the game’s earliest days, but it was not initially a marriage welcomed by owners. In fact, the National League once expelled teams for selling beer at the ballpark. But over the years that relationship changed, and over time baseball became a prime marketing tool for breweries. […]
Appy League Teams Tapping Beer to Attract Fans
Beer has always been a staple among beverages at baseball games, often running the spectrum from America’s oldest breweries to the latest in craft beers. (more…)
No worries: Natty Boh back in Baltimore for 2016
Social media can be a harsh mistress, as a rumor that National Bohemian beer — or Natty Boh, as it’s popularly called — would not be returning to Oriole Park in 2016 was quickly squashed by the Baltimore Orioles front office. (more…)