With almost two-dozen teams implementing Apple’s iBeacon technology for personalized product pitches, MLB and BAM will find out how intrusive message alerts can be at the ballpark. Personalized, targeted messaging is the Holy Grail of marketing these days: why waste time on a generalized message when you can target a potential buyer? Though it’s a […]
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Ballpark of the future: location-based services, tracking, proximity marketing
Major League Baseball execs laid out their vision of the ballpark of the future, complete with the ability to track your movements across the ballpark and beam messages directly to your iPhone via proximity marketing. The demo installation at Citi Field was shared with the tech press during the final days of the season, combining […]
Now available: Ballpark Digest iPhone/iPad app
You’re never too far from a pro ballpark after downloading the Ballpark Digest iPhone/iPad app, now available from the Apple iTunes store for $1.99. The app lists every MLB, MiLB, independent and spring-training ballpark. Want directions to Steinbrenner Field or Busch Stadium? Dodger Stadium or Modern Woodmen Park? This map contains turn-by-turn directions, links to […]
MLBAM expands paperless offerings on iPhones
With the introduction of a new operating system for iPhones, MLB Advanced Media has expanded support for paperless tickets with Apple’s Passport applications. Under the new system — which will be offered for the rest of the season by the Kansas City Royals, New York Mets, San Francisco Giants and Boston Red Sox — a ticket […]