An upcoming theater behind Fenway Park‘s right field bleachers will be named MGM Music Hall at Fenway, as MGM Resorts International signs on as the naming-rights partner.The agreement was announced by Fenway Sports Group Real Estate (FSGRE), a subsidiary of Fenway Sports Group (FSG), in partnership with Live Nation.
Working with MGM Resorts International as the naming rights partner, FSGRE is undertaking its first development project with MGM Music Hall at Fenway. The new performing arts center, which will sit beyond the right field bleachers of Fenway Park, will accommodate approximately 5,000 patrons. In addition to hosting a wide variety of live events, the mixed-use venue will offer the opportunity to partner with local schools, colleges, and other neighborhood organizations to create an epicenter for the performing arts community in Boston.
“Fenway Park is among the most iconic ballparks in sports, and MGM Resorts is proud to grow our presence there and build on our tremendous partnership with the Red Sox and Fenway Sports Group,” said MGM Resorts Chairman and CEO Jim Murren. “With exciting Major League Baseball action inside the ballpark, and with MGM Music Hall at Fenway wowing with performing arts outside, visitors can count on unforgettable experiences on both sides of the world-famous Green Monster.”
“We are so pleased to have MGM as our partner on this exciting project,” said FSG Chairman Tom Werner. “Their brand is synonymous with entertainment and hospitality – two things we hope to excel in with this new venue. We look forward to seeing their logo in bright lights on the marquee.”
The MGM Music Hall at Fenway will be owned by FSGRE and operated by Fenway Music Company, a joint venture between Fenway Sports Management (FSM) and Live Nation. Fenway Music Company will book, manage, and operate the MGM Music Hall at Fenway, as well as the House of Blues Boston on Lansdowne Street.
Construction activities on the project are scheduled to begin later this month and a groundbreaking ceremony is scheduled for November 22 with Mayor Martin J. Walsh. The MGM Music Hall at Fenway is targeted for completion in the fall of 2021.
In addition to the MGM Music Hall at Fenway, MGM Resorts International is a sponsor of the Boston Red Sox. A multi-year partnership between the two organizations was announced in March, 2019 naming MGM as the “official and exclusive resort casino of the Boston Red Sox.” The partnership includes featuring the MGM logo on the Green Monster, messaging behind home plate as well as on Red Sox radio and other team-sponsored media outlets.
The naming rights partnership between MGM Resorts International and Fenway Real Sports Group Real Estate was facilitated by Fenway Sports Management, a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences.
Rendering courtesy Fenway Sports Group.
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