On April 12, SRP Park–the North Augusta, SC home of the Augusta GreenJackets (Low A; Sally League)–will host Augusta at Night, a new Masters Week entertainment event. Hosted in partnership by Turner Sports and Endeavor, Augusta at Night is billed as a golf, food, and music experience.
Augusta at Night presented by Capital One will feature a concert by pop-rock band Hootie & The Blowfish ahead of their 2019 Group Therapy reunion tour. The event–set to become an annual gathering–will feature a number of unique experiences for ticketed attendees and invited guests, including a celebrity food showcase featuring Fuku by David Chang’s Momofuku Group and custom golf experiences by Golfweek.
Capital One, the title sponsor of Augusta at Night, is offering an exclusive 48-hour window for Capital One cardholders to have the first opportunity to purchase tickets to the concert with a pre-sale starting on Friday, March 8, at 10 a.m. ET through Sunday, March 10, at 10 p.m. ET. General admission tickets will go on sale Monday, March 11, at 10 a.m. ET.
“We’re excited to create a brand-new premium entertainment destination to complement the exclusive experience of watching golf in Augusta,” said Matt Hong, Chief Operating Officer, Turner Sports. “Fans will be able to enjoy amazing culinary dishes and participate in interactive golf areas, capped off with performance by the iconic Hootie & The Blowfish. We’re thrilled to partner with Endeavor and Capital One to bring this first-of-its-kind event to life.”
“For anyone looking to take your experience in Augusta to the next level, this is your opportunity,” said Jacob Smid, Senior Vice President in charge of music and touring events for Endeavor. “In collaboration with Turner Sports and Capital One, we’ve developed an incredible, must-attend experience that has something for everyone.”
“We’re excited to provide our cardholders with the exclusive opportunity to get access to the first available tickets for the Hootie & The Blowfish concert, because it’s bound to be an unforgettable event. Being part of the kick off of the legendary Hootie & The Blowfish tour paired with one of the most celebrated weeks of sports in Augusta is the type of innovative event we’re excited to support,” said Marc Mentry, Chief Brand Officer at Capital One. “At Capital One, we’re constantly looking for ways to give our cardholders unique access to memorable experiences and know they will be especially excited about getting early exclusive access to this performance.”
In addition to bringing the inaugural Augusta at Night presented by Capital One event to fans, Turner Sports and Endeavor have signed on as a sponsor of the 15th Annual Drive for Show, Rock Fore! Dough benefiting The First Tee of Augusta.
SRP Park opened to acclaim for the GreenJackets last year, winning our 2018 Ballpark of the Year Award. It is positioned as the anchor of the Riverside Village mixed-use development in North Augusta.