With longtime sponsor Klement’s out of the picture, the Milwaukee Brewers will have a new sponsor for their Famous Racing Sausages in 2018.
The Famous Racing Sausages have long been a promotional staple for the Brewers, going back to their time at County Stadium and continuing in the years since their move to Miller Park in 2001. Klement’s was the official hot dog and sausage provider of the Brewers for more than 25 years, and had sponsored the Famous Racing Sausages through last season.
In a letter to employees, Klement Sausage Co. Chief Executive Officer Tom Danneker said that the Brewers had decided to end their partnership with Klement’s and had come to terms with an undisclosed company. The Brewers later announced that the Famous Racing Sausages will return to Miller Park for 2018 and beyond, but have yet to announce who will replace Klement’s as the sponsor. More from The Milwaukee Journal Sentinel:
Danneker called the action “a surprising and disappointing development,” but added: “What has been true for the last 25 years remains true today: our brand and company are strong; we remain rooted in and committed to Milwaukee; and no one knows tailgating or grilling better than we do — just ask Sports Illustrated.”
The Brewers responded with a statement that indicated the Racing Sausages will carry on.
“With the heat being turned up today (Tuesday) as rumors simmer on the Brewers sausage category sponsorship, there has been speculation about the future of Milwaukee’s most legendary runners.
“The Famous Racing Sausages are a ‘link’ to the Brewers past and present. Rest assured, they are also central to the future of the franchise.
The costumed Famous Racing Sausages made their first appearance at County Stadium in the late 1990’s, and began appearing at every home game starting in 2000.