Brandiose has unveiled a new initiative, as it is rolling out Brandiose Ops, which will create software for fan engagement.
Brandiose Ops was formerly Boomaphone, the developers of Inside The Park app, the 2016 official fan experience app of Minor League Baseball.
Brandiose Ops is a new company building a whole suite of software to help teams reimagine how they operate their fan experience. The software will provide teams tools to deliver an impeccable fan experience, connect with fans, and a gain a deeper understanding of fan behavior.
The organization has also announced that Ashley Peterson, former assistant general manager of the Reading Fightin Phils (Class AA; Eastern League) and Rawlings Executive Woman of the Year, will be leading the Brandiose Ops team. Ashley is returning to guide the Brandiose Ops team to develop the operational software she always wished was available to MiLB clubs.
Brandiose Ops is a software company, separate from the Brandiose creative studio. Brandiose Partners Jason Klein & Casey White are also part of the Brandiose Ops team