Today the Chattanooga Lookouts (Class AA; Southern League) unveiled a new uniform scheme that ties together the club’s tradition and its future.
The Lookouts have always been one of the more recognizable brands in Minor League Baseball, and the new concept plays to that strength. While only slightly tweaking their familiar logo and incorporating traditional font on the uniforms, the Lookouts also created three jerseys that feature enough bold elements to give them a more modern look.
The home jersey is antique white with red sleeves and red piping with “Lookouts” adorned on the chest. The road jersey features the “Chattanooga” wordmark across the chest in red on a grey jersey. For batting practice, the team will wear a red jersey with the “eyes” logo on the left chest. The team also announced a brand new alternate jersey that the team will wear for Thursday Home Games this season. The alternate uniform is all black with “Nooga” written in white on the front. The Lookouts will wear red belts and socks with each uniform.
The uniforms were modeled by local news anchors, David Carroll from WRCB, Latricia Thomas from WTVC and Joe Legge from WDEF. Each anchor was joined by kids from the Erlanger’s e-Kids Learning Center.
“These new uniforms tie into the Lookouts’ historic past while also creating a unique and distinctive brand identity for the team,” said Lookouts Principal Owner Jason Freier. “We are excited to introduce this new look that will usher in a new era of Lookouts baseball.”
Along with the new uniforms, the team also revealed updated marks. The team’s new primary mark still features the iconic eyes logo with a new script underneath it but the logo has been tweaked to add depth. An alternate mark utilizing only the “Lookout eyes” was also introduced. The eyes will be seen on the team’s black hats that will be worn on Thirsty Thursdays with the team’s Nooga Jerseys.
The new uniforms and updated marks were designed by Sky Design of Atlanta. Sky Design also designed the marks and uniforms for the Lookouts’ sister teams, the Fort Wayne TinCaps (Low A; Midwest League) and Columbia Fireflies (Low A; Sally League).
“The Lookouts eyes logo is iconic and has been a staple of the Chattanooga Community for over two decades,” said Team President Rich Mozingo. “The new marks preserve our classic look while also giving our brand a refreshing update.”
All images courtesy of the Chattanooga Lookouts.