Another smart jersey promotion from the Kalamazoo Growlers (summer collegiate; Northwoods League), as the team is seeking fan participation in an emoji jersey this season.
Emojis, of course, are those cute little graphics used as visual shorthand on the Internet, most notably in social-media apps. They’re being used for a variety of purposes, mostly on the promotional side; MLB, for instance, had a contest last year among its team for fans to choose the best player emojis.
The Growlers won best summer-collegiate promo in our 2014 Ballpark Digest Awards for their selfie-based jersey, and this promo is along those lines. Fans of the team have the opportunity to decide emojis to be placed on the team’s official jersey to be worn Saturday, August 13th against the Rockford Rivets. Fans can choose from over 100 emoji’s listed on the team’s website, along with the ability to submit emojis of their choice. The votes will be tallied and the top 25 emojis will be placed on the team’s official jersey that night. One random voter will receive a free Emojersey and 5-game pack along with five (5) voters receiving the team’s 5-game pack that includes tickets to the Emojersey Night.