Another 2015 upgrade at Petco Park, home of the San Diego Padres: Deep Eddy Vodka signed a three-year sponsorship to serve as the team’s official craft vodka and sponsor of the new Deep Eddy Vodka Hideaway, a branded seating area and bar open to all fans.
The three-year sponsorship agreement covers vodkas from Austin, Texas-based Deep Eddy Vodka. The Deep Eddy Vodka Hideaway seating area and bar will be open to all fans, located in Petco Park’s left-field corner terrace. Field-facing signage and Deep Eddy Vodka themed designs will be visible throughout the field and will deliver a casual vibe to fans watching the game at the ballpark or at home on TV. Signature Deep Eddy Vodka cocktails made with Deep Eddy Ruby Red and Deep Eddy Lemon, crafted from real California grapefruits and lemons, will be available to fans in the Deep Eddy Vodka Hideaway and at all bars and suites across the ballpark. The brand will also be featured in TV and radio commercial spots during the Padres broadcasts.
“Deep Eddy Vodka was created in Austin to celebrate classic American pleasures and nothing brings people together for classic good times like America’s pastime,” said Eric Dopkins, CEO of Deep Eddy Vodka. “San Diego’s laid-back lifestyle and thriving craft cocktail scene are a perfect fit with the Deep Eddy brand DNA. We could not be more excited to support both the city of San Diego and the Padres for an enthralling season ahead and next year at the 2016 MLB All-Star Game at Petco Park.”
“We are excited to forge this partnership with Deep Eddy Vodka and to offer the brand’s quality craft vodka and signature Deep Eddy cocktails to our fans,” said Padres Vice President/Chief Hospitality Officer Scott Marshall. “The Padres strive to create a best-in-class fan experience, and the Deep Eddy Vodka Hideaway is sure to be a premier gathering spot at Petco Park.”