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Akron’s Ken Babby new BIRCO chairman

Minor League Baseball logoWe have a new chairman for Minor League Baseball’s Baseball Internet Rights Company (BIRCO), as Akron RubberDucks (Class AA; Eastern League) owner Ken Babby takes the reins from Art Matin.

BIRCO manages the digital and interactive media rights of its member Minor League Baseball clubs and leagues.

Babby’s experience with Internet rights and media advertising began in 1999 as a summer intern for The Washington Post. He climbed the ranks and eventually attained the position of Vice President of Advertising, and most recently, the Chief Revenue Officer of Washington Post Media and General Manager of Washington Post Digital, its online and social media counterpart. Babby is the founder of Fast Forward Sports Group.

As owner of the RubberDucks, Babby oversaw a huge overhaul of the team’s branding from the Akron Aeros and stressed social media in the team’s marketing.

RELATED STORIES: 2014 Logo/Branding of the Year: Akron RubberDucks

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