History was made last night at Fifth Third Field, as the Dayton Dragons (Low Class A; Midwest League) notched their 815th consecutive sellout and broke a professional-sports record held by the Portland Trail Blazers.
It’s truly amazing that a team playing in Dayton — a city not exactly booming at the moment — would be breaking the record. But we’ve seen enough over the years of how Robert Murphy and Eric Deutsch run the team to know exactly how it happened: hands-on customer service. We’ve had the pleasure of walking through Fifth Third Field with Murphy and seen how many regulars at the ballpark personally know him. You won’t go far at a game without running into a customer-service rep: the team employs some 110 game-day staffers and a front-office staff of 34. And the team’s customer service extends far past the ballpark: their season-ticket renewal materials are among the tops in the industry and surpass the offerings of many Major League teams. Add to that affordable tickets (the top box seat goes for $13.75) and concessions, and it’s pretty clear why the team continues to draw in the fans. It’s truly a stupendous accomplishment, one that should be studied closely by more professional sports teams.
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