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Blue Rocks unveil new logos, unis

The Wilmington Blue Rocks unveiled new team logos and uniforms designs featuring Rocky Bluewinkle and Mr. Celery.The Wilmington Blue Rocks (High Class A; Carolina League) unveiled new team logos and uniforms designs.

The most extreme alterations lie in the change of colors to a powder blue, and a move away from the old pickaxe logo. The new primary logo has the words Blue Rocks centered around team mascot Rocky Bluewinkle. The new uniforms also highlight the lighter shade of blue, and include newly designed hats. To see all the designs in a PDF — which includes a nod to Mr. Celery — click on the Download Attachment link on the bottom of this page.

The Blue Rocks contracted with Plan B Branding to develop the new identity.

For the first time ever, the Blue Rocks identity incorporates Powder Blue and Buff, an official color of the State of Delaware. The Blue Rocks are the only professional sports team in America using Buff.

Fans will enjoy the new Primary Logo featuring Wilmington's most famous moose, Rocky Bluewinkle. The mark presents "Blue Rocks" in fun and classic lettering over a Buff and Powder banner.

At home the Blue Rocks will don white uniforms with Powder Blue sleeves and trim. As a tribute to the Blue Rocks legends of the 1950s, players will wear striped White & Powder socks of yesteryear.

The new Powder Blue Home Cap features a tough, steaming Rocky head representing the determination of America's First State. Absent from the Blue Rocks identity for several years, the BR with the Delaware state inside makes a return for the 2010 season. The Blue Rocks navy alternate cap features a Powder Blue BR with Buff outline.

A Blue Rocks omen, Mr. Celery mysteriously foretells a future Blue Rocks score by appearing in the ballpark when players are on 3rd base. This icon of Blue Rocks folklore now makes an appearance on the sleeve of players' uniforms.

The updated look marks the first major change to the Wilmington franchise’s identity since it went away from the team’s original logo before the 2003 season. The Blue Crew also made minor adjustments to color schemes before the 2005 and 2007 seasons, when the franchise switched affiliations from the Kansas City Royals to the Boston Red Sox, and then back to the Royals.

“This is a very exciting time for the Blue Rocks,” said Jim Beck, the team’s director of merchandising. “This has been 18 months in the making. We’re ecstatic with the results, and we think the fans will be as well.”

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