In an attempt to regain the favor of fans put off by a losing team and the Ryan Braun doping scandal, the Milwaukee Brewers are distributing $10 vouchers to fans attending a game in August.
Brewers Chairman and Principal Owner Mark Attanasiomade the announcement today that all fans attending any of the 12 Brewers home games in August will receive a $10 voucher for free concessions, merchandise and game tickets at Miller Park.
“This has been a challenging season for all of us, but the one thing that has never wavered has been the tremendous support we have received from fans who love the Brewers,” Attanasio said. “We wanted to do something meaningful to show our appreciation, and we will strive to provide the best fan experience possible.”
Every ticketed fan coming through the turnstiles in August will receive a voucher good for $10 that can be used for food, beverage, merchandise and tickets sold at nearly every outlet (only excluding Friday’s Front Row, portable merchandise stands, Miller Park Suites, the Johnson Controls Stadium Club and All-Inclusive entertaining areas). Vouchers may be combined (meaning that fans attending with friends and family members, or those attending multiple games, can combine the vouchers for larger purchases) and used at any remaining 2013 home game. The vouchers can also be used toward the purchase of game tickets this season.
With attendance expected to average over 30,000 per game in August, the Brewers expect to distribute more than $3.6 million worth of vouchers. That, not so coincidentally (we suspect), is nearly the amount ($3.4 million) Braun is losing during his suspension for the remainder of the season.
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