The big news at the Winter Meetings was the decision to push Minor League Baseball in big sponsorship deals, and here’s a first result: the D. F. Stauffer Biscuit Company will promote Animal Crackers with select MiLB clubs. As part of the two-year agreement beginning this season, the snack cracker for kids and adults, as […]
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Ah, the power of cheese
There’s apparently some serious mojo behind the Kraft Singles/Minor League Baseball promotion this season: wrapper redemptions have increased 13 percent from this time last season, with a 15 percent increase in the weekly average number of wrappers redeemed as compared to last year. To date, there have been 241 Tuesday Minor League Baseball games played. […]