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Today’s brilliant baseball marketing: #VoteKluber

MLB is doing some brilliant marketing these days, but the Cleveland Indians unleashed the creative hounds in pushing Corey Kluber for the All-Star team. The Indians took to social media to promote Kluber: Ever wonder what @CKluber does the morning of an off day? #VoteKluber #ClevelandRox — #VoteKluber (@Indians) July 7, 2014 Scary […]

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Proposed for 2014: the Schaumburg Zombies

Professional baseball teams are always looking for a new way to reach fans, and the Schaumburg Boomers (independent; Frontier League) have come upon a unique marketing tool: a Kickstarter campaign to finance and promote a Schaumburg Zombies night at Boomers Stadium. You can view the Kickstarter campaign here. The premise of Kickstarter is simple: supporters […]

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Arizona Fall League to woo MiLB fans

Designed to raise awareness of some of the best baseball very few see, the Arizona Fall League is partnering with 26 MiLB teams to educate minor league executives, fans and sponsors about the Phoenix-based circuit. A total of 26 MiLB teams from the Triple-A Pacific Coast League, Double-A Texas League, and Class A California League […]

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Bucs, Iron City unveil partnership

The Pittsburgh Pirates are going local in a cross-marketing partnership with the Iron City Brewery, with the Bucs increasing PNC Park promotions and availability for the Pittsburgh classic and the brewery gaining rights to use the team logo in marketing efforts. The agreement also grants Iron City and the Pirates rights to use each other’s […]

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