Ballpark Digest
The Business of Ballparks and Baseball in Major League Baseball, Minor League Baseball, Indy, Summer Collegiate and College
Unveiling new 2014 uniforms ended up being a huge offseason event for the Lehigh Valley IronPigs: the new bacon-themed look was successfully promoted via various social-media and Web-based initiatives under a Smell the Change campaign. For that effort, the IronPigs received Best Marketing Campaign in Ballpark Digest’s annual awards. (more…)
MLB is doing some brilliant marketing these days, but the Cleveland Indians unleashed the creative hounds in pushing Corey Kluber for the All-Star team. The Indians took to social media to promote Kluber: Ever wonder what @CKluber does the morning of an off day? http://t.co/e84yU9epqd #VoteKluber #ClevelandRox pic.twitter.com/5CDzrZKT8t — #VoteKluber (@Indians) July 7, 2014 Scary […]
With almost two-dozen teams implementing Apple’s iBeacon technology for personalized product pitches, MLB and BAM will find out how intrusive message alerts can be at the ballpark. Personalized, targeted messaging is the Holy Grail of marketing these days: why waste time on a generalized message when you can target a potential buyer? Though it’s a […]
Professional baseball teams are always looking for a new way to reach fans, and the Schaumburg Boomers (independent; Frontier League) have come upon a unique marketing tool: a Kickstarter campaign to finance and promote a Schaumburg Zombies night at Boomers Stadium. You can view the Kickstarter campaign here. The premise of Kickstarter is simple: supporters […]
Designed to raise awareness of some of the best baseball very few see, the Arizona Fall League is partnering with 26 MiLB teams to educate minor league executives, fans and sponsors about the Phoenix-based circuit. A total of 26 MiLB teams from the Triple-A Pacific Coast League, Double-A Texas League, and Class A California League […]
We’re a little skeptical: the Chicago Cubs are debating whether to change operations at Wrigley Field to make the proceedings more kid-friendly, including the possible introduction of a mascot. Now, one of the great things about Wrigley Field is that it is an unabashedly adult experience: yeah, a true baseball fan under the age of […]
The Pittsburgh Pirates are going local in a cross-marketing partnership with the Iron City Brewery, with the Bucs increasing PNC Park promotions and availability for the Pittsburgh classic and the brewery gaining rights to use the team logo in marketing efforts. The agreement also grants Iron City and the Pirates rights to use each other’s […]
The Richmond Flying Squirrels (Class AA; Eastern League) are adding a new acorn mascot to the mix, and they’re seeking help from the public in selecting a name. The five finalists, in alphabetical order: Cappy Chippy Corny Oakley Zinger The twist: fans are being asked to vote on a final selection, but the voting is […]
The Green Bay Bullfrogs (summer collegiate; Northwoods League) announced a new marketing campaign for the 2011 season, the fifth for the team in Joannes Stadium: FrogVille, Wisconsin. “The Bullfrogs are Green Bay’s team, a team they can call their own that many in our great sports community take a great deal of pride in supporting,” […]