With almost two-dozen teams implementing Apple’s iBeacon technology for personalized product pitches, MLB and BAM will find out how intrusive message alerts can be at the ballpark. Personalized, targeted messaging is the Holy Grail of marketing these days: why waste time on a generalized message when you can target a potential buyer? Though it’s a […]
Tag Archives | ibeacon
Ballpark of the future: location-based services, tracking, proximity marketing
Major League Baseball execs laid out their vision of the ballpark of the future, complete with the ability to track your movements across the ballpark and beam messages directly to your iPhone via proximity marketing. The demo installation at Citi Field was shared with the tech press during the final days of the season, combining […]