Just a few years ago, location tracking technologies were uncommon at MLB ballparks, but that looks to have changed. (more…)
Tag Archives | at the ballpark
Ballpark of the future: location-based services, tracking, proximity marketing
Major League Baseball execs laid out their vision of the ballpark of the future, complete with the ability to track your movements across the ballpark and beam messages directly to your iPhone via proximity marketing. The demo installation at Citi Field was shared with the tech press during the final days of the season, combining […]