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MiLB, Stouffer’s Announce Multiyear Partnership

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Minor League Baseball has struck a multiyear partnership with Stouffer’s, making the brand the “Official Macaroni & Cheese” of MiLB, as well as the “Official Lasagna” and “Official Frozen Prepared Meals” of MiLB.

As part of the partnership, Stouffer’s has teamed up with 15 MiLB clubs across the country beginning this season. Participating teams include: the Akron RubberDucks (Class AA; Eastern League), Altoona Curve (Class AA; Eastern League), Charlotte Knights (Class AAA; International League), Columbus Clippers (Class AAA; International League), Durham Bulls (Class AAA; International League), Jacksonville Jumbo Shrimp (Class AA; Southern League), Lansing Lugnuts (Low A; Midwest League), Lehigh Valley IronPigs (Class AAA; International League), Louisville Bats (Class AAA; International League), Norfolk Tides (Class AAA; International League), Reading Fightin Phils (Class AA; Eastern League), Richmond Flying Squirrels (Class AA; Eastern League), Scranton/Wilkes-Barre RailRiders (Class AAA; International League), Toledo Mud Hens (Class AAA; International League) and Trenton Thunder (Class AA; Eastern League). 

In addition, Stouffer’s Macaroni & Cheese — an iconic recipe loved for more than 60 years — will now be served at select MiLB ballparks enhancing the concessions experience for fans. And, to celebrate the beginning of this partnership, Stouffer’s and MiLB will be providing fans with a complimentary bowl of Stouffer’s Macaroni & Cheese at select Opening Week home games, kicking off April 9.

“Stouffer’s is a universally recognized brand and shares much of the same enthusiasm for growth as we look to the future,” said MiLB’s Chief Marketing & Commercial Officer David Wright. “Having Stouffer’s products in MiLB ballparks continues our commitment to providing the best fan experience in sports, including authentic and delicious food options.” 

In addition to becoming the “Official Macaroni & Cheese” of MiLB, Stouffer’s will partner with MiLB on a community-oriented “Season-Long Salute Served by Stouffer’s” initiative in select markets, celebrating local veterans and first responders for their service to their neighborhoods and their country. Furthermore, through the MiLB CommUNITY initiative, Stouffer’s will create and participate in local programs benefitting families in need. 

Fans can look forward to monthly content across MiLB’s and Stouffer’s media platforms, capturing the unique stories behind the partnership. 

“We’re excited to partner with MiLB to bring together two of America’s favorites: macaroni & cheese and baseball,” said Julie Lehman, Stouffer’s Marketing Director. “MiLB shares our passion for bringing consumers the very best moments – both at the ballpark and at home.” 

Stouffer’s will extend its partnership to three of MiLB’s premier events during each year of the relationship, including the Baseball Winter Meetings (December), MiLB Innovators Summit (September) and MiLB Partner Summit (June). 

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