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Sponsored Post: The Difference is the Data

Ballpark DigestThe next generation of data capture is called “middleware.” Know how to use it and the rewards for your team can be enormous in many ways.

Data collection is one the most important components for any sports team or for that matter any business.There are powerful new software tools teams can utilize to create more revenue while tracking customer spending habits. One of the most dynamic tools is called middleware. This technology can track not only in-stadium purchases, but where patrons go around the venue, where they reside, and tracking their activity within your business partner’s establishment around the community.

Middleware, which combines in-stadium POS units provided by Stadium1 conjointly connected to a comprehensive Wi-Fi system solution. Adding these new software tools can make a big difference in knowing your customers.

Here is how Wikipedia defines it: Middleware is computer software that provides services to software applications beyond those available from the operating system. It can be described as “software glue.”

The ‘software glue” is the single most important factor to leagues, organizations and teams that want to gather targeted data analytics. Implementing Stadium1 POS in a stadium using a Wi-Fi network containing middleware software will enable a team to manage and to track purchases, patron location, and gather marketing information on customers like never before.

The first step is having a fan sign into our Stadium1 Fan App. This allows our clients to start building the foundation to understand customer spending and target market fans based on their purchases.

Stadium1 Fan App and Built-in Loyalty Program.

The user simply logs into stadium Wi-Fi. When doing so the user gives a cell number or their email. From that point the user can be tracked by their MAC address or phone number.

Now the magic really happens when other businesses in the community have Wi-Fi and want to be a part of their local team. Middleware companies partnering with Stadium1 can now install software over a local business establishment’s Wi-Fi. So now we track a fan who attended the game, then stopped in at the local pizza restaurant and the local pub.

Another byproduct of this technology is suite attendance tracking. All teams know who the main companies are that rent the suites, but have no idea who is attending the game in the suite. The Stadium1 Fan App combined with our middleware partners can gather data on potential season ticket holders and future patrons.

Corporate marketing companies would very much like to be involved in this type of target marketing and data tracking. Hence another way to sell a sponsorship and receive an ROI for your fan Wi-Fi at the stadium. This collection of data combined with the robust Stadium1 fan app designed on ONE platform will be one of the most dynamic data analytics solutions tool in the sports technology industry.

The next step is yours:

On May 4, 2017, @ 2:00PM EST Stadium1 will be holding a seminar entitled:

What to look for in a POS system and gather targeted data to know your customers spending habits in order to create more revenue

Please email your team name, phone number and e-mail address to:

by May 2 to receive an invite for the webinar.


About Stadium1: Our software was designed specifically for stadium operations. Born online and created from the ground up with a solid foundation of utilizing the most advanced cloud-based software programming technology tools. The system was designed by a team owner with a world-class technology background. Specifically, our background is creating a hardware and software solution focused on implementing ease of use, superior functionality and creating more ways to be profitable.

Stadium1 exists in the market today with tools that can help teams increase revenues, reduce theft, and control expenses. We link all departments together on a real-time platform so ownership can make more informed pregame, in-game and post-game decisions in a snap, based on our dynamic integrated technology and design.

This revolutionary technology is something you have to see to believe.

To learn more please contact Ed Mullen at or call 561-704-1414.