Comcast will provide advanced high-tech infrastructure at SunTrust Park, the future home of the Atlanta Braves, while also serving as an anchor tenant at the surrounding mixed-use development.
The agreement is expected to be announced today. Per the Atlanta Journal-Constitution, Comcast will not only serve SunTrust Park, but also provide technology and high-speed Internet access to the entire 74-acre development. From MyAJC:
Comcast would become the first announced tenant in the planned office tower that will overlook the new ballpark. The team is relying on office space, hundreds of residential units and hotel rooms, and a trove of new restaurants and retail to keep the complex alive even when the Braves aren’t playing.
For Comcast, which recently announced it was adding 300 new jobs in metro Atlanta, the deal offers a high-wattage marketing opportunity in a fast-growing area. The company is expected to take up a significant part of the office tower, and its signs would be seen by thousands who pass through the area — and many more watching games from home.
The Braves complex has already spurred nearby development. There are at least four developers with plans for major commercial and residential projects near the new stadium, including a $100 million project called Stadium Walk on a 13-acre site just north of the stadium.
SunTrust Park is proving to be quite the ambitious project, scheduled to open for the 2017 season. We’ll have further details of the deal after the announcement.
Rendering courtesy of the Atlanta Braves. Click on an image for a larger version.
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