The Richmond Flying Squirrels unveiled their team logo and colors today.The Richmond Flying Squirrels (Class AA; Eastern League) introduced the official team logos and colors at a press conference today. The primary team logo features a sleek, angular flying squirrel in mid-flight. The primary logo utilizes the team’s official color scheme, consisting of Radiant Red, Squirrels Silver and traditional Black. The team also unveiled a series of secondary logos and word marks, completing their overall brand. (Click on the DOWNLOAD ATTACHMENT link at the bottom of this page to see all the logos.)
The Flying Squirrels will utilize a secondary acorn logo, adorned with an “R” to represent Richmond in a variety of color variations. The team will also incorporate two different sets of word marks, one for Richmond, and another for Flying Squirrels. Each word mark will be used in two different color patterns.
“We have taken great lengths to create an overall identity that will be appealing to fans of all ages,” said Flying Squirrels’ CEM Chuck Domino. “The unique nature of our entire image gives us great flexibility, and we know our fans will be able to take pride in the new look of their new team. We are excited to have the potential of creating one of the most popular brands in professional sports.”
RELATED STORIES: Richmond contest yields another dreadful name; Five finalists for Richmond team name announced; It's official: Defenders to Richmond; Key decisions due on Connecticut/Richmond move this week; DiBella to keep Defenders, move team to Richmond; Opening Day Partners, HNTB propose radical overhaul of Richmond's Diamond; Sale of Connecticut Defenders scrapped; New Richmond ballpark can't happen without city assistance: consultants; Community support lacking for Richmond ballpark proposal; MiLB: New ballpark still preferred route in Richmond; Bostic: It makes no sense to renovate The Diamond; Richmond baseball study didn't consider renovated Diamond, stacks deck for new downtown ballpark; Richmond ballpark consulting deal draws criticism; Norwich approves Defenders lease transfer; Richmond to study new ballpark; Defenders ballpark lease transfer on tap for next week; new team for Norwich chosen?; Renovated Diamond may do in Richmond; MiLB to Richmond: Show us the ballpark plan; Richmond group applies for permission to buy team; New Richmond ballpark would rely on sales-tax rebates; Richmond group says it's close to buying team
Subscribers to the weekly Ballpark Digest newsletter see articles before they're posted to the site. You can sign up for a free subscription at the Newsletter Signup Page.
Join Ballpark Digest on Facebook and on Twitter!