The turf-management giant signs on as a sponsor of the renovated Durham Athletic Park.Minor League Baseball and John Deere have agreed to terms on a partnership which includes an Official Sponsorship of Durham Athletic Park and the MiLB Sports Turf Manager’s Seminar which takes place at the facility. Financial terms of the partnership were not disclosed.
As part of the agreement, John Deere will also co-sponsor Opening Night at Baseball Trade Show at the Baseball Winter Meetings. They will also be recognized as a Preferred Partner of Minor League Baseball and will offer preferred pricing on products to MiLB clubs through John Deere Golf.
“This new relationship with Minor League Baseball is exciting,” said Matt Armbrister, marketing manager at John Deere. ”Continuing education is paramount to improved professionalism within any industry and we’re excited some of these seminars will be taking place in our own backyard. Through this partnership and these events, we look forward to helping our sports turf customers identify how John Deere can make their jobs easier and their operations more efficient.”
“We are extremely pleased to be partnering with John Deere at Durham Athletic Park, as well as at the Baseball Winter Meetings,” stated John Cook, Sr. Vice President of Business Operations for Minor League Baseball. “With the quality, value and efficiency that John Deere equipment offers, we felt it was a natural fit to add them as a preferred partner of Minor League Baseball. From our educational endeavors in Durham, to exclusive pricing for our clubs, this should be the beginning of a long lasting relationship.”
Minor League Baseball operates Durham Athletic Park in Durham, N.C., and uses it as a training center for business and facility operations in the baseball industry. The DAP will also host games for North Carolina Central University and other Durham city events.
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