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Delta ponies up for mass exposure at new Yankee Stadium

Delta Air Lines to push its offerings to suiteholders at new Yankee Stadium.

In one of the larger naming-rights deals announced to date for the new Yankee Stadium, Delta Air Lines will sponsor the Delta Sky360 Suite as part of its designation as Official Airline of the New York Yankees.
As the exclusive sponsor of the Delta Sky360 Suite, the airline will offer suiteholders an opportunity to sample the Delta brand and customer experience. The Suite encompasses the nine sections of the Main Level directly behind home plate, and its elevated position allows for some of the best views of the field in Yankee Stadium, which is set to open in April 2009 with a capacity of 52,325.
In addition to the Delta Sky360 Suite, Delta’s signature presence at Yankee Stadium will include a permanent scoreboard advertisement in left field; home plate and baseline rotational signage; HD centerfield scoreboard and Terrace Level LED branding; and print advertisements in Yankees publications. The Delta Sky360 Suite will offer Suite holders the opportunity to experience elements of the Delta brand firsthand, such as access to a computer station to sign up for Delta’s SkyMiles Frequent Flier Program, Crown Room Club membership and more.

"We are very excited about our new partnership with Delta," said Michael J. Tusiani, Yankees senior vice president of Corporate Sales & Sponsorships. "It is a fully-integrated relationship, inclusive of a premium entitlement area, prominent signage, team charter and hospitality."

Delta’s commitment as the official airline of the Yankees also extends to George M. Steinbrenner Field in Tampa, Fla., the spring home of the New York Yankees where the Delta brand will be displayed on home plate rotational signage, LED advertising and program advertising. There is also a game day sponsorship, hospitality and an affiliation with the Tampa Yankees, the Yankees’ Class-A affiliate.