The Syracuse Chiefs’ new alternate home jersey and hat are part of a new "On Track to Washington" theme prevalent in the team’s marketing for the upcoming season.The Syracuse Chiefs (Class AAA; International League) have unveiled a new alternate jersey and hat that will be worn by the team for select home games during the 2009 season. The new jersey and hat are part of a new "On Track to Washington" theme that will be prevalent in the team’s marketing for the upcoming season.
The new red jersey is patterned after the alternate jersey worn by the Chiefs’ new Major League affiliate, the Washington Nationals. The Chiefs’ new jersey will have blue trim white block numbers outlined in blue on both the front and back. The players’ names will appear in white letters on the back and the jersey also features the Chiefs’ locomotive logo on the left chest.
The Chiefs’ new red alternate hat features a white interlocking "SC" outlined in blue and is also patterned after the Nationals’ alternate hat which features a white interlocking "DC".
The Chiefs’ new theme, jersey, and hat were developed by Plan B Branding, a San Diego-based creative ideas company specializing in storytelling and branding ideas.
The "OnTrack" logos will be used by the Chiefs in many of the team’s publications, advertising, and merchandise. The "On Track" word mark will appear as a patch on the left sleeve of the team’s primary home and road jerseys, replacing the International League 125th Anniversary patch.
The complete "On Track to Washington" logosheet and alternate uniform guide is contained in the attached PDF.