Ballpark Digest
The Business of Ballparks and Baseball in Major League Baseball, Minor League Baseball, Indy, Summer Collegiate and College
The Brooklyn Cyclones (Short Season A; NY-Penn League) have announced plans for Seinfeld Night, signaling the return of the popular annual promotion. As they have before, the Cyclones are pulling out all of the stops to pay tribute to one of the most enduring sitcoms of its time. (more…)
With the Minor League Baseball season winding down, the time has come to reflect on some of the best promotions covered in Promotions Watch in 2015 and look ahead to some of the events fans can expect to see in 2016. (more…)
Nostalgia for the 1990s and its entertainment offerings is fully evident as it relates to the television show theme nights, which are common across Minor League Baseball this year. Some of the most notable theme nights—which feature special jerseys as well as celebrity appearances—are the focus of this week’s Promotions Watch. (more…)
This should be one of the MiLB promo highlights of the season: the Brooklyn Cyclones (short season A; NY-Penn League) are celebrating 25 years of nothing in a Seinfeld promo on July 5. It’s quite clever, really: put together the Soup Nazi, lots of fan participation and tons of Seinfeld references (Junior Mints, marble rye […]