Though there are some loud voices speaking out against the new branding for the Reading Fightin Phils (Class AA; Eastern League), the brand is a success where it counts, setting sales records at the team store. According to the team: “Our merchandise sales since the announcement will be the highest two-day non-game day merchandise sales […]
Tag Archives | ostrich
New for 2012: Reading Fightin Phils
At the end of the day, we’re pretty sure the fuss was unwarranted, but that doesn’t mean the new look is a success: the Reading Phillies are now the Reading Fightin Phils (Class AA; Eastern League), as the team opts to brand with an ostrich and a moniker ostensibly missing an apostrophe — while also […]