According to Guaranteed Rate‘s website, one of its core promises is “low, low rates…”, making a downward facing arrow a fitting logo. That arrow, however, has now found itself on the home of the Chicago White Sox, adding to an already-controversial naming rights deal. (more…)
Financial details are out on the Chicago White Sox‘s naming rights partnership with Guaranteed Rate Field, providing insight into the agreement’s actual value. (more…)
Thanks to a new naming rights agreement, the Chicago White Sox will now play at Guaranteed Rate Field. The deal does not take affect until next season, but Wednesday’s announcement prompted some angst from the team’s faithful. (more…)
Say goodbye to the Cell, as a naming-rights change at the home of the Chicago White Sox will yield a shift from U.S. Cellular Field to Guaranteed Rate Field for the 2017 season. (more…)
