The Victoria HarbourCats (summer collegiate; West Coast League) and Duncan, BC-based Red Arrow Brewing Co. have unveiled HarbourCats Ballpark Blonde, a new team-branded beer. HarbourCats Ballpark Blonde will be available in beer stores and on taps in the region as of late May.
“We’re very excited to be able to take our brand beyond our home field, Wilson’s Group Stadium at RAP, and into stores across the Island and indeed across B.C.,” said Jim Swanson, GM and Managing Partner of the HarbourCats. “This is a perfect baseball beer, one that we think sports teams and campers will enjoy on a summer day. It will go down well watching a West Coast League game, that’s for sure.”
Red Arrow and the HarbourCats have entered into a multi-year agreement for Red Arrow to be the primary beer provider at Wilson’s Group Stadium, with the HarbourCats Ballpark Blonde, the Piggy Pale Ale and the Kustom Kolsch being featured at all HarbourCats games. The Harbourcats Ballpark Blonde is a lager style ale which will be the perfect stadium beer. Fans will also get the chance to take the ballpark home with them as it will be available for sale in liquor stores as well as on tap in select pubs and restaurants.
The arrangement was recently detailed in the April-2019 edition of Business Examiner magazine.
“The HarbourCats do such a nice job of providing the best summer sports entertainment on Vancouver Island, and it’s going to be fun to work with them and see this Ballpark Blonde grow as a beer of choice for baseball fans and benefit the HarbourCats brand,” said Travis Peterson, Sales Manager at Red Arrow Brewing Company.
“With great crowds in Victoria — they reached 78,000 in total last summer — we know it’s a good opportunity for people to get to know our beers even more. We take pride in our beer, our community and in our branding and merchandise, and that fits well with the strengths of the HarbourCats as well.”