Starting on May 2, the Salem Red Sox (High A; Carolina League) will assume an alter ego for Thursday home games, when they play as the Salem Beer Mongers. A nod to the growing craft beer industry, the Beer Mongers branding was unveiled Tuesday.
“Craft beer has taken off here locally and across the entire state with the number of breweries increasing for less than 50 in 2011 to over 200 today,” said General Manager Allen Lawrence. “We thought it was appropriate to recognize the growth of the craft beer industry and the importance that it plays in our local economy.”
In addition to the industry throughout the Roanoke valley, fans at Haley Toyota Field can enjoy 30 different craft beers available at the ballpark. Beer Mongers merchandise will also be available in the Red Sox online shop and team store.
Fans in attendance Wednesday, April 17, can receive 25% off the new merchandise. The discount is only available in-person at the time of the game. First pitch between the Red Sox and Down East Wood Ducks is scheduled for 7:05.
To commemorate the event, a 6-Pack of Tickets for $6.00 is being released for tomorrow’s game as well. Tickets must be purchased in advance and can be attained online or at the box office before 4:00 PM.