The Bowling Green Hot Rods (Low Class A; Midwest League) will hold Facebook Fans Night on May 18, allowing the team’s Facebook fans to customize the entire Hot Rods experience using the power of social media. The promotion is the first of its kind in Minor League Baseball.
“Several teams, including us, are using social media to promote their club and communicate with their fans,” said Hot Rods President Brad Taylor. “But this promotion takes that idea to the next level by giving our Facebook fans ownership of an entire game as they democratically create the elements of the night.”
The initial step of the promotion drives the team’s Facebook fans to recruit new members to add to the existing 7,000 fans. Until April 18, for every 200 additional fans that “Like” the team on Facebook (up to 10,000), the Hot Rods will reduce ticket prices by 50 cents for all of its Facebook fans on May 18. This means for every 1,000 new fans beyond the current 7,000, box seat ticket prices drop $2.50 from their face value of $10.
Starting next Monday and continuing every week through the beginning of the season, the team begins phase two of the promotion. Each week a new element with a handful of choices will be posted on the team’s Facebook page for fans to vote on. The first element on February 21 will have fans select what time the game starts on May 18. Additional elements include which uniforms the Hot Rods will wear and what food and merchandise items will be specially priced for the game, among many others. Hot Rods Facebook fans will also be incorporated into several game day activities ranging from on-field promotions, first pitch opportunities, and meetings with Hot Rods players and coaches.
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